How many social media accounts do you have? Do you engage with the brands you like on those accounts? Nearly 80 percent of Americans who can access the internet have a Facebook account. Twitter and Pinterest are also popular choices and studies have proven that companies with a social media presence are more likely to make and keep customers. Check out these tips for internet marketing.
Brand Your Social Media
The point of having a presence on the internet is to make potential customers aware of your company, which means you need to recognizable no matter where you are on the web. Consider the logo and color scheme you use on your website. You should use the same logo and colors on Facebook, Twitter, Instagram and any other social media you want your business to be a part of. Using the same look across all platforms makes it easier for people to recognize your accounts.
Consider Your Tone of Voice
The tone of voice you use on the internet is important. While you don’t want to seem too professional—it can come across as robotic and dehumanized—you also don’t want to be too casual. Consider the type of business you operate. If your target audience is professionals or an older generation, a more professional tone will probably work best. If you run a clothing company, target millennials or have an otherwise casual business atmosphere, a more casual tone is preferable.
Social media marketing isn’t just setting up accounts and leaving them to fall into the internet abyss. You also need to post regularly. Depending on the type of business you have, a few posts a week could be sufficient but you may want to post at least once per day. Avoid posting more than two times per day, though. While people want to see your presence on their feeds, they don’t want you to take over.
Use Various Types of Content
Internet marketing requires different types of content. If you only post tweets or pictures that look like ads for your products or services, you’ll quickly lose followers. Post pictures. Find ways to make the latest meme relevant to your company. Ask questions of your followers. Talk about something personal. Interview someone who works with your company and showcase their interview. The more unique content you have, the more likely your followers will be to stick around.
Engage With Your Followers
One of the best ways to market your business is to have conversations with your followers. If someone sends you a direct message asking a question, answer it as quickly as possible. Retweet people who use hashtags related to your business. When you ask questions, respond to some of the answers. Showing personality and proving there is a real human behind the social media posts is important.
If you aren’t already a social media guru, you may need help to start your internet marketing journey. Companies like AT&T Website Solutions can help by providing services that show you how to connect with your followers on every account with the click of a few buttons. You’ll even have access to tracking tools so you know how your marketing is performing.