In the market for website design services? If so, you’ve probably come across material touting the importance of responsive website design. Adaptive design and responsive web are popular amenities offered by top-tier website packages, but what is it and what makes it so important?
To learn more about responsive design and why your business website needs to prioritize it, continue reading below.
What Is Responsive Web Design?
Responsive website design refers to the capacity of a website to accommodate different resolutions. A website that has responsive design will change based on the conditions of the viewer – i.e., if that viewer is on a tablet or smartphone, their experience will be different from desktop-based users. Websites without responsive design risk losing search engine traffic and potentially penalizing their search engine ranking if users frequently click back to leave the page.
The demand for responsive design is anticipated to grow as mobile users continue to swell. Over 80% of internet users own smartphones and more searches are run from Google on mobile platforms than on desktops in multiple countries, including the United States. With so much traffic coming from mobile devices, web design and hosting can’t afford to exclude responsive design.
How Do You Make a Page Responsive?
Responsive design can be handled entirely from a stylization standpoint. Web designers use a variety of tools to alter the appearance of your page without changing the content. Specifically, responsive design can be built from cascading style sheets (CSS), which can restyle your page based on certain user conditioners like maximum width. Often, implementing responsive design will involve rescaling elements (such as text and images) so that they retain clarity without having to compete for screen space on a narrow display.
For users who choose self-built hosting plans for their website, basic syntax familiarity and proverbial elbow grease can make your website responsive. But if the idea of creating style sheets from scratch makes you recoil, you may want to consider enlisting the help of professional website design services. Years of experience afford professionals more than a quick coding hand: it also provides them with a wide breadth of design principles. They can implement visual changes chosen strategically so that the most important elements of your website always stand out, regardless of the medium used to view them.
With so many users arriving from mobiles, it’s easy to see why responsive design is a top offering in website design services. Whether it’s for a business, a blog, or both, your website can engage with more users by incorporating responsive design into every page.